pjbooks Chapter 171 Preparations for Pinduoduo's "1-Dollar Cut"
Chapter 171 Preparations for Pinduoduo's "1-Dollar Cut"
Chapter 171 Preparations for Pinduoduo's "Cut a Cut" Deal
After helping his drunken father-in-law into the back seat of the car and instructing the driver to take him home, Lin Mu got into his own car; now he had his own driver. The car he bought was a very common Volvo S80, a not-so-cheap car, purchased in 2011.
It costs 80 yuan a year, which falls into the category of luxury cars, but it is not the most high-end luxury car.
Speaking of which, Volvo is a very interesting car. Almost all the low-key bigwigs from various industries love to ride in it. It is said that this is because of its high safety and its unassuming appearance.
Interestingly, when Lin Mu visited Tencent recently, he discovered that Ma Huateng's car during that period was also a Volvo.
Just as Lin Mu was about to get into his car to go back, a hand tugged at his belt. He turned around and saw Sheng Mingyue looking at him shyly, saying, "Why are you in such a hurry to leave? It's been so long since we last met. Stay for the night."
Lin Mu glanced at the Kaiyun Hotel. Since his girlfriend had a need, he naturally wouldn't refuse. So he said, "I'll make a call and have the driver leave first."
The next morning, sunlight streamed into the bedroom, and Lin Mu groggily woke up. Just then, Sheng Mingyue also woke up.
She rubbed her stomach as she pulled stockings onto her legs, the stockings rubbing against her skin making a soft sound.
Then, she bent down and put on a bodycon skirt, slipping her delicate feet into high heels.
Lin Mu leaned against the headboard, admiring the enchanting scene. Sheng Mingyue turned her head, rolled her eyes with a captivating charm, and said, "You don't even know how to be considerate." She gasped, rubbed her lower abdomen, and complained, "It hurts so much."
Lin Mu was also a little embarrassed. He had been busy with Pinduoduo for the past few months and hadn't had much time to relieve the pressure. He had indeed gone a bit crazy last night and even had a rare second battle.
Just then, the phone on the bedside table rang. Lin Mu picked it up and saw that the caller ID showed Lei Jun.
Oh? It's rare to hear from Mr. Lei.
Since their last meeting, Lei Jun has barely called him. The few times he does call, it's usually to try and get his ideas for free.
But how could Lin Mu, this "freeloader," let someone else take advantage of him? After several attempts, Lei Jun stopped calling, and the guy really did it. Of course, this is normal; Lin Mu himself isn't exactly a saint.
Lin Mu answered the phone, and Lei Jun immediately said, "Mr. Lin, Xiaomi will be holding a press conference in Beijing's 798 Art District on June 18th. I've prepared two invitations for you. Are you free to come and support us?"
June? Lin Mu blinked. If he remembered correctly, Xiaomi's first product launch in his previous life was on August 12, 2011.
This time, thanks to him, this butterfly that travels through time, Xiaomi was launched two months ahead of schedule. It's just unknown whether anything else has changed besides the release date, such as the classic phone design and pricing.
If these things change, Lin Mu isn't sure if Xiaomi can still be as popular as it was in his previous life. If not, then all his previous investments and plans will have gone down the drain, even though those investments didn't take him much effort.
Lin Mu laughed and said, "Sure, I'll definitely go and support them." After hanging up the phone, he asked Sheng Mingyue, "Are you free on June 18th? Would you like to come with me to Xiaomi's launch event?"
Sheng Mingyue was already dressed. She walked to the bedside, a fragrant breeze wafting towards her. With a soft kiss, she gave Lin Mu a quick kiss and said, "Darling, I'll make time to be with you then."
At the end of April, Lin Mu invited Yang Mi and Lu Qi, a director from Zhejiang TV, to a dinner party.
In 2011, Lu Qi was considered a top-tier variety show director in the Chinese entertainment industry, and he spearheaded the production of "Extraordinary".
Lin Mu called him over, and the purpose of this dinner was to persuade him to film the variety show "Running Man" which would become a huge hit a few years later.
This variety show was hailed as the "King of Variety Shows in China's Entertainment Industry." Back then, it was incredibly popular in the market, setting a record of 3.3 million yuan for exclusive title sponsorship in a single year, which significantly raised the upper limit of sponsorship fees in China's entertainment industry.
Lin Mu asked Lu Qi to film "Running Man" not because he was after the hundreds of millions in profits; that amount of money was nothing to him.
His goal was to contract the production of the variety show at a relatively low price, thereby securing the exclusive title sponsorship for the first season and having Pinduoduo cover all the merchandise related to the show, such as brand names, clothing, phone cases, keychains, and even grains, badges, cards, and blind boxes, to generate profits from all aspects.
Of course, that's not the most important thing. The most important thing is that he wants to use the reach of this "number one variety show in the Chinese entertainment industry" to fire the first shot in Pinduoduo's marketing spending spree, and simultaneously launch the "cut a price" feature.
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Meanwhile, on his way to the dinner, Lu Qi was filled with disdain. As a top-tier variety show director in China, he had accepted countless such dinner invitations.
In his view, most of these internet upstarts look down on the entertainment industry. They invite him to dinner simply to ask him to introduce them to female celebrities or to inquire about celebrity gossip. Some even offer him three to five million yuan to film a TV show.
He scoffed inwardly: Was he really that cheap? With his current status, the production fee for a single variety show would start at tens of millions. Besides, what did these internet upstarts know about the entertainment industry? What did they know about variety shows? They were just a bunch of rich nouveau riche.
Thinking of this, Lu Qi couldn't help but recall the era of coal mine owners. Although those coal mine owners were also nouveau riche and would date female celebrities, they understood that everyone had their own expertise. Once they gave you money, they trusted you completely and never interfered in the specifics of the business. Of course, if you lost too much, they had their own ways of dealing with you, but overall, getting along with coal mine owners was relatively pleasant.
But now, the wealthy in China have become real estate and internet professionals, and these two groups each have their own reasons for being wealthy.
Real estate tycoons are corrupt and don't take the entertainment industry seriously. Instead of focusing on developing quality programs, they only think about using celebrities' names for publicity and even engaging in all sorts of messy and unspeakable things.
Meanwhile, the internet upstarts are a typical example of outsiders directing insiders. They set specific KPIs and try to define variety shows with standardized processes, but rigid and inflexible KPI systems are inherently incompatible with the entertainment industry.
Of course, despite his inner complaints, Lu Qi still showed Lin Mu the utmost respect when they met. This young man in front of him managed a company whose valuation was about to exceed 100 billion, and he was likely to be a future benefactor; he absolutely could not afford to offend him.
Lu Qi pondered to himself: if this God of Wealth simply wanted to meet his "childhood goddess," he wouldn't mind helping to make the connection; but if he wanted to engage in any underhanded dealings, he wouldn't do that kind of pimping work, he had his own principles.
However, to his surprise, after the two finished their polite greetings and sat down, Lin Mu's first words stunned him. Lin Mu looked at him earnestly and said, "Director Lu, would you like to strive for even greater heights and become one of the top variety show directors in the country? I have a great fortune to offer you."