pjbooks Chapter 109 [Song Yinxuan]
Chapter 109 [Song Yinxuan]
Chapter 109 [Song Yinxuan]
"It's pretty tasty. Adding a few pieces when cooking instant noodles will make you feel fuller, but it's not something you absolutely have to eat."
In the chat box, the website owner tried to give an evaluation from the perspective of an ordinary consumer: "When you really need to cook instant noodles to make do for a meal, it might be more convenient and affordable to add an egg and a slice of ham."
"If you're having hot pot, it's a decent supporting ingredient, but it's not exactly amazing."
It's fairly fair.
At the same time, he was also implying that it wasn't amazing enough.
A high repurchase rate doesn't necessarily guarantee a good outcome.
"I have an operational idea. I can help contact the blogger on the platform and pretend to have bought the beef balls through the link in your comment section for a taste test. Then, we can make a promotional taste test video to further increase the product's popularity and credibility."
"However, the platform can only cover part of the additional costs of GG production and release generated by such in-depth cooperation through resource exchange or subsidies."
"Most of the remaining costs may need to be shared between you and the supplier."
Upon seeing these messages, Liu Zhuohao leaned back slightly against the back of his gaming chair, causing the chair to sway gently with his movement.
This idea is incredibly forward-thinking! You could even say it perfectly captures the pulse of content marketing evolution over the next few years.
A review blogger.
This is a general shooting theme.
Later, when Bilibili entered a period of rapid development and separated the "Lifestyle" section from the "Entertainment" section to form the "Lifestyle" section, this filming theme could be said to have occupied most of the traffic market.
Even after 25 years, it remains popular on both long-form and short-form video platforms.
Reviews of KFC and McDonald's to see which tastes better; reviews of various brands of snail rice noodles; reviews of whether Xiaomi or Huawei is better; reviews of Apple and Android systems; reviews of...
Whether it's food, digital products, or even toys, they can review anything.
This is a great subject for the blogger.
For the product itself, this is also the best way to promote it via Google.
Many products, such as canned herring, black garlic, snail rice noodles, ghost peppers, and spicy chicken noodles, have gradually become known and famous thanks to the product testing and promotion by these bloggers.
But regarding the cost—
Liu Zhuohao finally put his fingers back on the keyboard and typed a direct and calm reply: "A very forward-looking idea. Regarding the fees, what is the platform's estimated share and specific amount range?"
Approximately how much of the cost is owed to the supplier?
The site administrator replied quickly, clearly having already planned ahead: "Regarding fees, the platform can help connect you with mid-tier bloggers with 10 to 30 followers. Their current market price for customized video collaborations is around 2000 to 5000 yuan, depending on the depth of the review and the presentation format."
"According to the platform's current business cooperation rules, bloggers are required to pay a platform service fee of 5% of the contract amount for all business orders reported through official channels."
"However, given that we have a sales revenue sharing agreement, this promotion can be considered as part of the overall marketing of the project. The platform is willing to waive the 5% service fee, and you only need to pay the agreed promotion fee directly to the blogger."
Upon seeing the message displayed in the chat box, Liu Zhuohao almost burst out laughing.
Now, in 14, Bilibili's business ecosystem is far from mature. The so-called "5% platform service fee" rule has probably only been implemented recently. It may only have become a relatively formal rule because of the incident involving the "big boss" in July of this year.
The station manager's suggestion only appears to offer a discount.
In reality, the platform will help contact bloggers for promotion, but the division of related fees is very vague.
For example, if a blogger quotes a GG fee of 2000 yuan, then according to the platform rules, they need to pay a 5% platform service fee, which is 100 yuan.
Logically, Party A should pay the total cost of 2100 yuan.
However, due to the sales revenue sharing agreement between the platform and its suppliers, they waived the 5% platform service fee, which is included in the scope of additional operations.
Therefore, the total price of the GG is 2000 yuan, which is borne by both the blogger and the supplier, and then delivered to the blogger.
Can I get the 100 yuan waived?
Liu Zhuohao did not immediately refute the issue of fees, but instead typed on the keyboard, mentioning the contents of the agreement: "I personally agree with the website promotion plan."
"However, according to the supplementary clauses in our Trial Sales Cooperation Agreement regarding platform obligations, especially when project sales encounter foreseeable growth bottlenecks, the platform should initiate additional, targeted in-site traffic support programs."
"If the majority of the cash costs for this promotion need to be borne by the project team, namely myself and the supplier, this might affect the platform's share of the revenue under the formal contract when calculating the overall return on investment for the project later, right?"
"Or do you mean that the promotional activities you mentioned do not fall under the platform's contractual support obligations?"
After these messages were sent, the website administrator's response time stopped.
This contrasts with the previous near-instantaneous responses.
After a while, two new messages popped up: "Your consideration is very thorough. In that case, let's focus on getting the current video traffic and the first round of sales data."
"Let's look at the actual data and see what the repurchase rate is. Then we'll determine the division of responsibilities for this promotion plan based on the situation."
He avoided directly answering the question of whether this was an obligation under the contract, choosing instead to postpone it.
The conversation ended there, and the station manager didn't send any more messages. Liu Zhuohao also knew when to stop and didn't press the issue further.
"Trying to get something for nothing, or exchanging some virtual resources for a share of real sales growth—it's not that easy." Liu Zhuohao closed the chat window with the station manager and muttered to himself.
His gaze fell on one of the group chats in his QQ list—a private group chat for Biting Cat.
Actually, many of the viral review videos that followed didn't require any "GG fee" (a payment for creating content).
Liu Zhuohao thought to himself, recalling some of the later videos in his mind, his thoughts became clearer and clearer. Weren't they all products that the bloggers themselves paid for to buy and test? The phrase "self-funded testing" itself is the most reliable endorsement of their credibility.
"He who eats another's food is bound to him; he who takes another's money is bound to him. Once he's received payment, there's always a layer of distance between what he says and what he says; the customer won't believe him."
Those product reviews that truly make a product popular often don't earn the reviewer's commission from the manufacturer; instead, they generate traffic and attention. Some reviewers even deliberately choose controversial or niche products, creating buzz and gaining attention through exaggerated reactions of "disappointment" or "wow!"
As for what comes after—
If the attention generated is positive, the manufacturer will sometimes start to consider GG (Growing Up).
It's like the Great Wall Cannon!
Perhaps it's not necessary to go through the paid cooperation route with a platform.
An even bolder idea began to sprout in Liu Zhuohao's mind.
It's just a bit hard to figure out what the platform's attitude will be if this is implemented.
As soon as Liu Zhuohao stepped into the hotel lobby, his eyes were drawn to a figure at the counter.
She was a short girl, even somewhat petite, with her hair tied in pigtails with black hair ties. She was leaning slightly forward, seemingly confirming something with the receptionist.
She wore a simple white sailor-style top, slightly loose-fitting, paired with a light blue top.
Pleated short skirt.
Beneath the skirt were two legs encased in common, opaque black over-the-knee stockings, and on her feet were a pair of ordinary white canvas shoes with slightly yellowed edges, indicating they had been worn for some time.
This isn't cosplay; in 25, this kind of JK (high school girl) outfit was still quite common.
But things are different now, 14 years later.
With almost no deduction required, Liu Zhuohao confirmed the identity of the person in the figure.
But he didn't stop to look at her; his gaze quickly slid away from her and landed on the rest area on one side of the lobby.
Sure enough, on the sofa next to the round table, he saw a figure: a crow.
The platform editor was looking down at his phone.
Because of the need to coordinate this cross-city filming, Crow did not leave after the previous business communication with Fat Cat, but stayed here.
Next to him sat a female editor wearing glasses and with her hair in a ponytail, sipping a glass of water.
"Boss Liu is here."
Liu Zhuohao had only taken a few steps in that direction when Crow seemed to sense something, raised its head, smiled, nudged the female editor next to it with its elbow, and the two stood up together.
Crow introduced, "This is Soy Milk. Like me, she is mainly responsible for the entertainment section. She and I coordinated the scene for this shoot."
"Hello." Liu Zhuohao nodded to the female editor named Dou Nai, his attitude polite and natural.
Almost simultaneously, the three of them turned their gazes toward the counter.
The figure with its back to them seemed to have noticed the commotion and turned around.
A round face, clearly weary, turned towards them and, upon seeing themselves, the weariness vanished like a receding tide, replaced by a bright and radiant smile.
She jogged over, her steps light and quick, her politeness slightly hurried, very businesslike.
"Boss Liu?" Her voice was soft and gentle, with the distinctive sweetness of a Sichuan-Chongqing accent. Her tone was questioning, but her round eyes were full of certainty.
"Hello, I'm Liu Zhuohao." Liu Zhuohao smiled warmly and naturally extended his hand.
As the distance closes, more details come into view.
The biting cat, Song Yinxuan.
Her makeup was clearly meticulously applied, probably to cover up any faint bluish-black marks from traveling overnight or editing videos. Her eyeliner was drawn carefully, making her already round eyes appear even larger and more expressive.
Under the current lighting, the overall makeup looks rather rough.
Her skin tone wasn't very fair; it was naturally yellowish, and surprisingly, her face and neck were the same color, with no significant difference.
The makeup style nowadays is more everyday and natural, unlike the later styles that almost every girl is pursuing.
"Flawless, pale skin," with makeup as thick as wall putty.
Hello.
Song Yinxuan was clearly a little unaccustomed to such a formal handshake. She awkwardly extended her hand, shook it at her own pace, and said in a softer voice, "I am Song Yinxuan."
"Alright, everyone's here. Let's get in the car first. I've already made reservations at the restaurant." Liu Zhuohao withdrew his hand, turned to Crow and Soy Milk, and spoke in a familiar tone as if he were greeting an old friend. "We're used to discussing business over meals, so the atmosphere is more relaxed."
He paused, then added with a smile, "Of course, I have serious business to attend to tonight, so I definitely won't be drinking. But if any of you are into alcohol—"
"No, no, no, we won't drink that!" Crow and Soy Milk exclaimed almost in unison, waving their hands repeatedly. "We'll just have a beverage, cola or juice, anything will do!"
Liu Zhuohao smiled, gestured for them to leave, and led the way outside. A six-seater van he had specially rented was parked at the hotel entrance, along with a local driver.
After all, he hasn't gotten his driver's license yet.
As Liu Zhuohao walked towards the parking lot, he could clearly feel the gazes coming from all directions. Most of those gazes were curiously fixed on him, and then they would glance at the other people around him.
This made him quicken his pace, and he only breathed a slight sigh of relief after the group filed into the car and the doors closed, shutting out the outside world's gaze.
"You may not know this."
Crow, sitting in the third row, spoke to Song Yinxuan and Dou Nai in the second row with the air of someone who had been there before, "Boss Liu is quite a celebrity here. If he walks down the street, he's very likely to be recognized and surrounded by onlookers. He's practically a minor celebrity."
"That's an exaggeration, that's an exaggeration." Liu Zhuohao, who was sitting in the third row like him, smiled at the two people in front of him through the gap between the seats. "The last time we went out with them and got surrounded, it was because it had just been on the local news the night before, and the heat hadn't died down yet."
"Now I'm more careful, and I'm basically not recognized when I walk on the street."
He thought for a moment, then added realistically, "Even if we are recognized, it won't be as chaotic as last time."
As he spoke, the driver clearly glanced at him several times in the rearview mirror, seemingly wanting to say something but ultimately not interrupting.
The driver certainly knew who he was.
"Wow, is it that amazing?" Soy Milk exclaimed in a supportive manner, her eyes wide open.
Sitting in the same row as Liu Zhuohao, Song Yinxuan also turned her head, her face showing genuine surprise, her soft voice filled with disbelief: "Boss Liu's business is indeed very good, the video shows a huge crowd—I didn't expect him to be so famous offline too?"
As a fellow blogger, she is acutely aware of the gap between online popularity and offline recognition.
She's considered a top figure in the dance section of Bilibili, boasting over 100,000 followers. However, in real life, unless she dresses in an eye-catching way, no one pays her any attention when she walks down the street.
Only in the special little world of comic conventions can she enjoy the treatment of being recognized and asked to take photos with others, just like a blogger.
This is a completely different concept from the kind of fame that Liu Zhuohao has, where people might call him by name just by walking down the street in his own city.
This person is practically a celebrity!
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