pjbooks Chapter 35: [Why]
Chapter 35: [Why]
"—Rat-a-tat-tat!"
Sweat dripped down his face, but Liu Zhuohao forced himself to stay awake and started the car.
Afterwards, Huang Weixiong, who was very excited after setting up his stall yesterday and was thinking about driving for him, was listless and drowsy today, and didn't say a word.
As Liu Zhuohao passed the intersection, he glanced at the snail rice noodle stall, which was completely empty.
Look, there's nothing set up tonight, and no other vendors have come to rent this stall yet.
The stall owner gave up.
In business, it's not uncommon for people to leave the table at any time.
To cheer himself up, Liu Zhuohao recalled his memories from his previous life.
He doesn't have a deep memory of the "development" history of snail rice noodles in China, but as someone in the food industry, he has tasted many delicacies.
In my memory, the first time I heard of snail rice noodles was because they smelled bad.
Then, many bloggers went to review it, just like fermented herring, black garlic, blue cheese, natto... So, it must have been at least 16 years before it started to appear frequently in the sight of people in other regions.
But it could have been even earlier.
If that stall owner persists, he might be able to recover next year, or maybe the year after?
It's hard to explain.
But it should be around this time.
Liu Zhuohao felt somewhat regretful.
Later, it seems that influencers who promote products sparked another wave of popularity.
By 24, there were already many snail rice noodle shops all over the country, as well as many "industrialized fast food products".
In 24, in order to compete, various brands and stores, under the belief that "the stinkier the more authentic," some factories added strange things to their products to achieve the "stinky" characteristic.
It turned out to be a bombshell.
But there is no doubt that in just one or two years, snail rice noodles will become popular all over the country.
As a dish with a strong local flavor, it's difficult for outsiders to appreciate, much like the spiciness of Sichuan and Chongqing, the satay sauce of Chaoshan, and other regional specialties such as braised pork offal, beef offal hot pot, and stinky tofu...
The marketing of snail rice noodles has undoubtedly been successful.
If the stall owner is willing to hold on for a few more years, he might be able to make it into one of the top snail rice noodle stalls in the area, or even a snail rice noodle shop.
After all, he had already stepped in without realizing that the wind had shifted before anyone else did.
When the hype picks up and people crave it, there will be only a handful of snail rice noodle stalls left in the entire city. That's when he'll make his money.
"pity."
Liu Zhuohao muttered to himself, and at the last minute, turned around and went back.
But then he thought again, it might not necessarily be a good thing.
Not necessarily; being the first to enter the game guarantees success.
Having a good idea, good luck, and a good start... sometimes, you can't hold onto it and it might even bring trouble.
It's like right now, I'm in a blue ocean market. In the entire night market, only my street-side steakhouse is doing well. In the first two days after opening, business has been pretty good.
How much is "not bad"?
They can sell about 80 or 90 servings a night, almost a hundred.
So how much profit will there be?
More than three thousand yuan!
This wasn't a month, but two days, meaning I earned at least 1,500 yuan a day!
Exorbitant profits!
Thinking about the earnings of the past two days, Liu Zhuohao's mind cleared up considerably. Compared to his breakfast stall before the holidays, when it was full of customers, he could earn six or seven thousand a month.
Running a night market stall, selling street-side steaks, he earned at least a thousand yuan a night in 14.
In fact, this is not even the upper limit yet; we haven't reached the peak of visitor traffic!
A street-side steak, including the steak, side dishes, cooking oil, seasonings... costs about eleven to fourteen yuan, while the remaining nearly twenty yuan is the profit.
We make twenty yuan on a single steak!
is it possible?
Of course, you have to understand that 25 years ago, a steak of this quality, made from reconstituted beef, would have cost 19.9 yuan a serving, and as long as there were enough customers, they could have made a profit.
Moreover, the market is currently a blue ocean, and Liu Zhuohao prices a steak at thirty-five yuan!
This is why Liu Zhuohao, who clearly has a stable income from his breakfast stall, rushed to set up a night market stall, preferring to work hard on both rather than miss this opportunity.
A month's hard work at a breakfast stall can be accomplished here, if all goes well, in just a few nights.
—Make quick money.
This is why, even without being in the financial or internet industry, standing at the forefront of a trend can still generate enormous profits that ordinary street vendors cannot earn.
The throttle was unconsciously turned too hard, and the motorcycle suddenly lurched forward.
Liu Zhuohao quickly let go, a cold sweat breaking out on his back.
Money coming too fast can make people dizzy.
When you feel dizzy, you are most likely to fall.
Beneath this windfall of profits lie hidden dangers!
A businessman's sense of smell is as sharp as a mouse that has spotted a honey pot; at the slightest sign of trouble, he immediately follows the scent and comes looking for it.
Liu Zhuohao recalled the various difficult customers he had encountered while setting up his stall that evening. His heart sank, and his mind, now clear, instinctively became wary.
The second day of running a street-side steakhouse was a hundred times more tiring than the first day!
Is it because there are more customers?
No, it's actually worse than yesterday.
Yesterday, some of my fans from my Bilibili account came to support me, which boosted the business, so much so that when we closed up shop, there were still quite a few customers who hadn't gotten any food.
But today, as they were preparing to close up shop at 11 p.m., the night market was getting less and less crowded, and there were no customers left at the stalls. Instead, there were a few steaks left, which they ate as a late-night snack.
Today was much more tiring than yesterday. There were a few customers, or rather, they didn't seem like customers. Their words were full of probing, trying to find out about my costs and supply channels.
"Boss, you must buy this beef wholesale, right? Which cold storage facility has such neatly arranged stock?"
"Is it safe to leave gas cylinders here? Don't the urban management officers care?"
— Fellow travelers.
This is definitely not the curiosity of an ordinary diner, but rather the hand of a fellow diner weighing the pros and cons, secretly probing their own worth.
It doesn't necessarily have to be a stall at the night market, but it definitely has experience in setting up a stall.
It's only been set up for one day, or more precisely, one night.
Some in the industry sensed the potential and realized that this business might be viable.
But it's not to the point that competition started the very next day.
They will still observe and wait, they will still look for suppliers, and they will still understand the pros and cons...
The influx of people is just the surface; the real essence lies in the process of natural selection.
One in ten people can see that there's money to be made; one in ten who can see that there's money to be made dares to take action; and of those ten who take action, perhaps only a few will ultimately stand before them.
There might only be one.
But that one will be the most formidable opponent.
"perhaps……"
He murmured, "Only two or three months left."
"Ah Wei..."
Liu Zhuohao spoke, his tone no longer showing any fatigue, but rather excitement.
"……what?"
Huang Weixiong responded vaguely.
"Can they hold on?"
Liu Zhuohao asked, "If it doesn't work, I'll go by myself tomorrow morning."
The back seat remained silent for a long time, with only the sound of the wind whistling through it.
Just when Liu Zhuohao thought he had fallen asleep, Huang Weixiong's voice came through, muffled and heavy with nasal tone, carrying a sense of utter exhaustion and bewilderment:
"Boss... your night market stall should be able to earn in one night what a breakfast stall does in several days, right?"
He paused, using the last of his mental energy to organize his thoughts: "What I mean is... we're already so tired, why do we have to cling to that stall? Wouldn't it be better to just do night market business?"
As an employee, he didn't know the costs, but there was no doubt that night market stalls would make more money than breakfast stalls.
No, they're not the same.
Liu Zhuohao declined, saying, "These two businesses are different; I need to do both."
Huang Weixiong was utterly puzzled: "Why?"