pjbooks Chapter 96 [The Possibility of Collaboration]
Chapter 96 [The Possibility of Collaboration]
Chapter 96 [The Possibility of Collaboration]
Attorney Zhou, who was standing next to Liu Zhuohao, quickly took the document and scanned the revisions. The revisions mainly included a more specific description of the platform's traffic support and evaluation methods, a clear definition of the factory's responsibility for losses and customer return losses, and the sharing of online discounts.
"The terms are clear, the rights and responsibilities are equal, and it's acceptable," Attorney Zhou whispered to himself, confirming.
Liu Zhuohao nodded, picked up a pen, and signed his name on the three contracts in turn, affixing his personal seal.
Chen Youyin and Fei Mao also completed the signing one after another.
With the final stamp affixed, the six-month "Trial Operation Cooperation Agreement," which outlines the framework for long-term cooperation, officially came into effect.
"It's a pleasure working with you!"
Chen Youyin stood up, smiling broadly as he shook hands with Liu Zhuohao and Fatty Cat. His voice then carried the eagerness typical of a businessman, "Boss Liu, we'd better hurry up and arrange the video!"
"Six months is neither a long nor a short time!"
They were eager to see the number of the first batch of orders to confirm whether the cooperation was reliable.
"Don't worry, Mr. Chen, the video is already in the planning stages, and we'll try to release it this month." Liu Zhuohao replied with a smile, then changed the subject, "However, we'll need your support on the specific filming techniques for this first video."
When he spoke, he wasn't just looking at Chen Youyin.
At the same time, they also turned their attention to the crow, who had not had much say in these negotiations.
Crow is a video operations editor on Bilibili, not a business liaison.
"Oh? What do you mean?" Chen Youyin's smile faded, a hint of doubt in his eyes.
According to the contract, production and supply were his responsibility, while video creation was Liu Zhuohao's responsibility.
"I plan to film the entire process of making handmade beef balls," Liu Zhuohao clearly explained his idea. "It's not just about showing the finished product; I'll participate from the beginning, personally making the beef balls in the video."
"Let the audience see every detail of selecting meat, pounding, seasoning, and shaping."
He glanced at the crow and continued, "We can't just throw out the purchase link directly; that would be too abrupt. We need a content build-up process to get fans interested in our product, curious, and even motivated to make it themselves through the video."
"With this foundation of interest and understanding, the conversion will be more natural and the level of trust will be higher."
"We could even add interactive elements like bullet comments to this process, so that users feel that it's not the blogger taking on commercial orders, but rather that the user has expressed a desire to buy something, and the blogger is only taking on the corresponding commercial order to fulfill that desire."
If you switch the order, the whole atmosphere is completely different.
He is not a blogger who actively seeks commercial orders and is driven by greed.
Instead, they are bloggers who try to get discounted prices for their fans.
Crow's eyes lit up immediately; he grasped the brilliance of the idea: "This is a great idea! It greatly reduces the commercial feel, avoiding the current resistance to commercialization in the community, and users will be much more psychologically accepting!"
"That's right, but to make users want to buy, it has to be visually appealing, making their mouths water." Liu Zhuohao turned to Chen Youyin, his tone sincere, "I'm a complete novice when it comes to the traditional art of making handmade beef balls."
"Therefore, we need to invite the most experienced and skilled master craftsman in the factory to provide guidance throughout the filming process, ensuring that the steps are authentic and explaining the intricacies involved."
"So that what I, an outsider, filmed doesn't fail to highlight the quality of the products we'll be selling later."
This explanation was perfectly reasonable, and Chen Youyin's furrowed brows completely relaxed, even revealing an approving expression: "So that's how it is! That's great!"
"No problem, this is absolutely great! I'll personally invite the best master craftsman in the factory; he'll teach you everything you need to know! He can also tell you about the decades-old rules that Chen's has upheld—that's more effective than any fancy phrase!"
Liu Zhuohao said helplessly, "There's no need to stick to the old rules; otherwise, it would be no different from a regular business order."
Chen Youyin waved his hand: "Understood. You arrange how to film, and we'll cooperate accordingly. Leave the professional stuff to the professionals!"
With the contract finalized, the three parties seemed to have grown closer under the common goal, and they trusted each other more.
Chen Youyin hosted a banquet at a well-known hotel in the city, booking a private room for the guests.
On the way to the hotel, as Chen Youyin had deliberately arranged, Chen Min was still driving, Liu Zhuohao was in the passenger seat, and Crow and Fat Cat were in the back.
The atmosphere in the car became somewhat quiet for a moment, so Liu Zhuohao casually started a conversation: "By the way, did you guys try our local raw marinated food the other day? Did you like it? Did anyone have any stomach problems?"
He looked at the two people in the back seat through the rearview mirror.
Chaoshan raw marinated food is very famous, but for people who are not used to it, it is very common to experience diarrhea on the same day they eat it.
Upon hearing this, the crow and the fat cat looked at each other with a slightly bewildered expression.
"Raw marinated?" the fat cat spoke first, his tone puzzled. "What raw marinated?"
"We didn't eat," the crow added, equally bewildered.
Liu Zhuohao was slightly taken aback. He had only been chatting casually and hadn't expected this response.
He subconsciously glanced at Chen Min, who was driving.
He clearly remembered that a few days ago Chen Min had messaged him to invite him to try the local specialty, raw marinated food, but he had declined because he was busy.
"cough----"
Chen Min gripped the steering wheel and, after a brief hesitation, explained naturally, "I originally wanted to take the two teachers to try some local specialties."
"But my uncle later reminded me that raw marinated food is raw food, and the stomachs of friends from other places might not be able to adapt to it. He was worried that if they felt uncomfortable after eating it, it would delay the important matters that followed, so we didn't arrange it."
After listening, Liu Zhuohao remained silent for two seconds before slowly nodding and replying in a calm tone, "—Boss Chen has considered things very thoroughly."
"Indeed, not everyone can accept raw marinating."
After that, he did not initiate any further conversation, and the carriage fell silent again.
He took out his phone, and the screen lit up, displaying the private chat interface of "Biting Cat".
The last few messages are still there:
10:25: "When I first became popular, I was scolded terribly, and I almost broke down. I hid and cried every day — (covers face)"
Thinking about it now, it's so embarrassing.
Nearly ten minutes later, she replied again.
10:34: "But later I adjusted my mindset and started reading these comments less often."
10:35: "Boss Liu, what's the theme of your next video? Are you still going to randomly select lucky customers?"
Looking at the two topics that had been reopened after a ten-minute interval, seemingly without any apparent reason, Liu Zhuohao understood.
He hesitated for a moment, then typed a reply: "I was busy with the contract and didn't check the message in time."
"Yes, the plan for the next round is still to randomly select lucky customers."
As for the commercial order video, he naturally wouldn't reveal it at this time.
There was no immediate reply from the other end.
About a minute or two later, a new message popped up: "So—can I go to your stall to 'participate in the lucky draw' later? (Looking forward to it.jpg)"
Upon seeing this sentence, Liu Zhuohao was almost certain of his previous guess.
The other party initiated a private message, showing interest in comments and sharing experiences, and their purpose gradually became clear.
One-stop service.
Or to put it more bluntly, they're planning to ride the wave of online traffic.
While my number of followers on the site may not be as high as some long-established gaming, parody, or content reposting bloggers, I am currently the most popular on the entire site due to my rights protection video.
"Teacher Crow," Liu Zhuohao suddenly spoke again, breaking the silence in the car.
He turned his head and peered through the gap between the seats at Crow, who was looking at his phone in the back row.
"Hmm?" The crow raised its head, somewhat puzzled.
"I have a new idea for the next video," Liu Zhuohao said calmly. "I'm planning to invite a guest to film with us. What do you think?"
"Next video? You mean the one about handmade beef balls?" Crow didn't react for a moment, thinking Liu Zhuohao was talking about the commercial deal video that had just been finalized.
Chen Min, in the driver's seat, also tilted her head slightly.
"No, it's a daily project where lucky customers are randomly selected," Liu Zhuohao corrected. "I plan to release it in two parts. First, I'll release the content about handmade beef balls, and then I'll release this interactive challenge with guests."
"I can't possibly only upload one video in a month, can I?"
Even with only two episodes per month, the update frequency is considered low among video bloggers.
"Ah, yes, that's true—"
The crow suddenly realized, then gave a self-deprecating laugh.
His interactions with Liu Zhuohao had always revolved around business matters. Subconsciously, he treated Liu Zhuohao more as a businessman, almost forgetting that the other party's most basic identity was a video blogger who needed to continuously produce content.
For bloggers, consistent content updates are their lifeline.
Let alone monthly updates, even two updates a week would be considered normal.
"So who are you planning to invite?" Crow asked, his gaze unconsciously glancing towards the driver's seat again, with a hint of subconscious speculation.
"The biting cat." Liu Zhuohao stated the name crisply, immediately cutting off any unnecessary associations.
"The biting cat?" Crow asked, somewhat surprised. "She's the head of the dance section. Why did you think of inviting her? Besides, your content attributes—"
He didn't finish his sentence, but the meaning was clear: one is about daily life and food, the other about dance and entertainment; they seem to have nothing in common.
"It's precisely because the attributes don't conflict that there's room for collaboration, and they won't compete for each other's core fans," Liu Zhuohao explained. "Besides, Mr. Crow, don't you think it's quite appropriate? Most of the 200,000+ followers on my account were attracted by the recent rights protection incidents and social news."
"They may be users in the gaming section, viewers in the animation section, or enthusiasts in the technology section—none of them are necessarily a stable audience for lifestyle and food."
He paused, then calmly analyzed, "I have a feeling that once the hype surrounding this incident subsides naturally, my follower count might plateau or even decline slightly, and I'll lose followers for a while."
"Therefore, I plan to conduct some tentative collaborations with bloggers in other sections of the site. After all, I'm in the food business, and no one can resist the allure of food."
"When they participate in my videos, perhaps these fans who gathered around because of the rights protection videos will continue to follow me because of my collaboration with their favorite bloggers."
The fat cat listened quietly without interrupting.
He's a business professional; content planning isn't his main focus.
The crow remained silent for an even longer time.
After a long pause, he slowly asked, "This line of thinking—is quite unique."
"Logically, most bloggers who have your level of popularity would be thinking about how to maximize their exclusive exposure and expand their status."
"Why did you think of actively sharing this traffic, or even helping others drive traffic to their sites?"
His tone was somewhat surprised.
In the 14 years of the internet environment, especially among grassroots video bloggers, internet celebrities, and live streamers, the mentality of "occupying one's own territory" and "claiming one's own domain" has become more prevalent.
Especially on YY, conflicts between various factions and open and covert struggles between streamers are commonplace.
There's this family army here, and that family army there, going on campaigns every day, just like they're fighting a war.
The term "fan circle" did not originate with later idol stars; it is just that this behavior only gained a concrete definition in the era of traffic stars.
"And this way of thinking evolved later."
Stick together for warmth.
People in the same industry are not necessarily competitors.
The internet has a massive amount of traffic, and no one can control it all. Some people are starting to band together for mutual support, or there's frequent collaboration between video bloggers, or the formation of circles among streamers, or—
Liu Zhuohao calmly replied, "Only through win-win cooperation can we make the pie bigger."
"Instead of guarding a cake that may shrink over time by yourself, it's better to find a few reliable partners to expand the cake together and share it. The result may be much more than if you devoured it all by yourself."
He looked at the crow, and at the same time conveyed his philosophy to his superior, the administrator of Bilibili: "My blogging identity does not conflict with that of the biting cat."
"But even though we're both 'food' bloggers, I think we can work together."
"When one person makes a show, the scale is ultimately limited. If many bloggers make a show together, it's like a BML offline concert. Everyone sticks together, helps each other, and improves both the momentum and the quality of the content. Then, the attention and opportunities that each person can get may be more and more stable than when they work alone."
He knew the stationmaster would hear him.
Just like before, when he originally wanted to refuse Chen Min's first invitation, but ultimately went anyway.
Before going to the appointment, Liu Zhuohao had a premonition that he would be recognized on the street.
Having already experienced his first appearance on a local news channel, he was confident that his second, more formal appearance on television would give him greater local fame and recognition, allowing many people to recognize him.
So he kept his appointment.
Although the stationmaster was far away in Shanghai, he knew that he had been featured on the local news channel.
But he couldn't feel what this meant through a television interview, even though he was on a screen.
It's as if people like Chen Youyin don't really have a concept of what 500,000 views mean.
Only after reading Chen Min's translation did I realize that over 500,000 views meant that the population of two regions had all watched my video.
In fact, Liu Zhuohao was recognized by many people, and in his subsequent conversation with the station manager, he could easily sense the change in his attitude.
Unbeknownst to them, the crow and the fat cat had already increased their influence in the stationmaster's eyes.
Of course, Liu Zhuohao could also boast about these things to the station manager, but that would seem cheap and unbelievable.
Some values are most powerful when they are discovered and recounted by others.
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