pjbooks Chapter 69 Is this how you become famous?
Chapter 69 Is this how you become famous?
By the time Su Ming and his group arrived in Hangzhou, it was already getting dark.
Su Ming stretched out a long yawn. After sitting on the plane for more than two hours, he felt like his whole body was about to fall apart.
On the contrary, Gu Yushu beside her was very energetic. She flipped through an entire aviation magazine along the way and even did a crossword puzzle.
Even though Su Ming's mental strength is strong enough, why does it seem like she was still easily defeated by Gu Yushu?
"Su Ming, I'll be going now." Gu Yushu said goodbye as she pulled her suitcase out of the airport.
"The company has arranged for someone to pick me up. See you tomorrow."
"Okay, see you tomorrow."
"Hmm." Gu Yushu glanced at Su Ming, paused, and said, "How are your preparations for tomorrow's exchange meeting going?"
"Prepare what?" Su Ming asked blankly.
Gu Yushu was silent for two seconds, then took a deep breath.
"...Never mind, forget I asked."
Gu Yushu turned and left, dragging her suitcase toward the exit.
Her figure stood out in the crowd, and Su Ming could see several men around her stealing glances at her.
At this moment, Zhang Zhicheng came over, followed Su Ming's gaze, and lowered his voice.
"Xiaoming, who exactly is your friend? She doesn't seem like someone who works as a real estate agent."
"High-end real estate agency." Su Ming said without changing his expression.
Zhang Zhicheng: "..."
Zhang Zhicheng was clearly somewhat skeptical, but he had one redeeming quality.
He won't press others to ask about things they don't want to talk about.
He took out his phone, glanced at it, and patted Su Ming on the shoulder.
"Come on, my old buddy has arranged a car to pick us up. I'll treat you to a nice meal tonight."
The "old brother" Zhang Zhicheng mentioned is Zhao Deshun, who has been in the catering business in Jingcheng for over 20 years.
According to Zhang Zhicheng, the two met when they came to Hangzhou for university, and their relationship remained good after graduation, and they have stayed in touch ever since.
Zhao Deshun arrived in a black Mercedes. He was a bit overweight and had a smile that resembled that of Maitreya Buddha, which was completely incongruous with Uncle Zhang's physique.
"Old Zhang, we've been waiting for you!"
As soon as he got off the bus, Zhao Deshun shook Zhang Zhicheng's hand, appearing very enthusiastic.
His gaze then turned to Su Ming, and he looked him up and down.
"Is this the Xiao Su you were talking about?"
Su Ming quickly extended his hand, "Hello, President Zhao!"
"Why are you calling me General Manager Zhao? Call me Uncle, Uncle Zhao." Zhao Deshun waved his hand and shook hands with Su Ming.
"Old Zhang has been urging me on the phone several times, saying that you are a rare talent. Come on, let's get in the car and go eat."
Soon, Zhao Deshun took them to a private restaurant hidden in an old alley.
The group entered a private room. The room was small, with several ink paintings hanging on the walls and side dishes and drinks already laid out on the table.
"The Dongpo pork here is exceptional; I ordered it a day in advance," Zhao Deshun remarked as he poured his wine.
"Old Zhang, how many years has it been since we brothers last had a drink?"
"It must have been five or six years, right?" Zhang Zhicheng took a sip of wine and squinted his eyes.
Actually, Su Ming didn't quite understand why people their age seemed to squint their eyes and make a very stimulating expression when drinking baijiu.
"Hmm, good wine?"
"Right!"
After a few drinks, the atmosphere warmed up and the conversation flowed freely.
"Old Zhang, to be honest, I'm fucking envious of you guys who work online."
"What are you envious of? You have seven or eight stores and hundreds of people managing them," Zhang Zhicheng laughed.
"What good is that!" Zhang Zhicheng said after taking a sip of his drink. "The combined profits of my seven or eight stores are not even as much as those of a small bar that has only been open for a few days."
Su Ming paused slightly as he picked up some food.
"What kind of bar?" Zhang Zhicheng immediately became interested.
"So you're from Jingcheng!" Zhao Deshun immediately took out his phone and swiped twice.
He shoved the screen right in front of Zhang Zhicheng. "Look, this Evening Breeze Bar is all the rage online lately. Haven't you seen it?"
Su Ming glanced at the screen and saw a complete screenshot of a video.
Under the interplay of red and blue lights, a group of girls dressed in cosplay costumes danced in front of a graffiti wall, with Chen Lu standing in the center.
Good guy!
"Oh...I think I've seen this before." Zhang Zhicheng leaned closer to take a look. "This decor is quite unique."
Although he runs an MCN company, he doesn't actually pay much attention to it, just like some game company owners don't pay much attention to games.
Hearing Zhang Zhicheng praise its unique features, Zhao Deshun immediately perked up.
"Unique? It's certainly quite unique!"
"Old Zhang, let me tell you, the person behind this bar is a fucking genius."
Su Ming silently picked up a piece of Dongpo pork and continued to listen attentively.
"Look at how he does it." Zhao Deshun swiped his phone and opened a new page.
"First, decorate the bar in an industrial ruin style. Playing this maverick style is very attractive to young people."
Secondly, instead of hiring traditional advertising agencies, they just hire internet celebrities to promote their products and create short videos online; that generates massive traffic.
"Third, a bunch of influencers followed suit and checked in, all of them were organic and didn't spend a penny."
He became more and more agitated as he spoke, and even put down his chopsticks.
"Do you know what's the most outrageous thing? According to the analysis of those messy marketing accounts online."
It's said that the boss didn't spend any money to hire Chen Lu, saying it was a friend's help, and a single video brought such a huge exposure.
Who the hell would have thought short videos could be used like this? Everyone only knew they could be used for live-streaming sales, who knew they could also drive traffic offline?
Zhang Zhicheng nodded, seeing that Zhao Deshun's analysis was quite logical, and then asked, "That's impressive. Do you know this boss?"
"I don't know him at all! Isn't he from Jingcheng? I'd like to ask you if you know him."
Zhang Zhicheng paused for a moment, then shook his head. "This... I really don't know him, and I'm not familiar with the bar scene either."
"What a pity!" Zhao Deshun took another sip of wine. "I really wanted to get to know this person and learn from him."
Business is getting harder and harder these days. Look at me, I've been in the restaurant business for over 20 years, and it's still this difficult. You can imagine how tough it is for other businesses.
"I even had someone do the math. That Evening Breeze Bar makes at least 200,000 to 300,000 yuan a day now."
His single store's revenue is equivalent to several of my stores' revenues, and I heard that in just a few days, his prepaid balance exceeded ten million, which is equivalent to two years' worth of revenue for one of my stores.
Su Ming continued to eat his food quietly, listening attentively.
"But then again," Zhao Deshun changed the subject, "this whole operation opened up a new way of thinking for me. Before, I thought short videos were just pure entertainment and had absolutely nothing to do with real-world business."
"Looking at it now, one video from them brought a nearly bankrupt bar back to life. That's a fucking traffic nuclear weapon!"
Zhang Zhicheng nodded in agreement.
"So, Lao Zhang, you see, this is what you do, you generate traffic."
"We two brothers can totally team up 50/50, learn from the Evening Breeze Bar's model, and get started!"
You handle the online promotion, and I'll handle the offline operations. How about we make money together?